Indie Hops created a hop development program that loops in Oregon State University, several Willamette Valley farms, and pilot brewers across the country to breed new hop varieties. The goal is to create more sustainable crops (less water, pesticides, etc.) while introducing more flavors to the craft beer industry. They're averaging one new, commercially viable hop variety every year...
We worked together to craft a new visual identity—a collection of logos, type, colors, and guidelines—that would be consistent across their brand and welcome future hop varieties by providing opportunities to highlight each hop's unique qualities. The feel is clean and bright while staying rooted in agronomic spirit. It's about craft and holistic processes. It's vinyl in the streaming age. It's water and earth and the delight to be found in a beer glass.
"[Duke] caught our eye... style felt clean, crisp and happy! Since we were approaching 10 years in business and we were about to launch some exciting new products, it was a great time for a brand 'refresh.' Duke did an excellent job working with us throughout the process. We ended up with new brand and product icons that we're very proud of and that are a positive representation of what we have to offer our customers."
—Jim, owner
—Jim, owner
